Veldskoen
Rally 2026.

Maryke’s confirmation · 6 October 2026

• Maryke confirms the project started with nothing in March 2026 and Side Eye Marketing delivered the whole website, SEO optimisation, ticketing system and all social media.
• She describes building the event into something people enjoyed and says positive feedback continues after the rally. The community archive provides supporting examples of audience response.
• This first-hand delivery confirmation expands the earlier planning and implementation record. It establishes the scope of work without assigning an unverified uplift in SEO, revenue or attendance.

Delivery scope and ongoing feedback are confirmed by Maryke. Quantified search performance and commercial results still require their own analytics and reconciled event data.

Screenshot supplied 6 October 2026 · displayed endpoint 5 October

• The Views panel displays 1,419,171 views, 267,483 three-second views and 11,400 one-minute views. Views count content viewing activity and are not unique people reached.
• The visible filter reads “This year: 1 Jan–5 Oct”, while the chart’s visible dates run from September into October. These figures are reported as the displayed dashboard snapshot, without claiming they cover only the March-to-rally campaign or only the post-event period.
• The panel reports 80.4% of views from non-followers and 19.6% from followers. Reels account for 42.5% of views and photos for 40.1%.
• Top content at 25 September, 14:43 shows 91,266 views. The key-handover content at 29 September, 12:18 shows 40,364 views. Direct post links remain to be attached.

Saved reference: Facebook Views screenshot · image(20261006-093438).png

Source: supplied Facebook Professional Dashboard screenshot. A Meta export is needed to align the aggregate reporting period and establish campaign-only or paid-media attribution.

Screenshot supplied 6 October 2026 · displayed endpoint 5 October

• The Engagement overview panel displays 79,914 engagements. It also shows 11,965 reactions, 772 comments and 2,012 shares. These interaction types are shown separately and do not sum to the overall engagement metric.
• The visible filter reads “This year: 1 Jan–5 Oct”. The chart spans September into October, and the panel labels the 211.3% increase as a comparison with the previous 28 days. A platform export is required to resolve the total’s reporting window.
• Reels account for 59.2% of the displayed engagement. The panel splits engagement between followers (57.8%) and non-followers (42.2%).
• Top content at 25 September, 14:43 shows 13,421 engagements. The key-handover content at 29 September, 12:18 shows 2,700 engagements. These match the timestamps shown in the Views panel.

Saved reference: Facebook Engagement screenshot · image(20261006-093507).png

Source: supplied Engagement overview screenshot. The displayed total is retained exactly; no campaign-only attribution or causal sales result is claimed.

8 September–5 October 2026 · last 28 days

• The Audience overview filter explicitly reads “Last 28 days: 8 Sep–5 Oct”. It records 1,155 follows, 89 unfollows and 1,066 net follows for that period. Gross follows less unfollows equals the net figure.
• Total followers are 4,534 at the screenshot snapshot. This is the page’s total audience at that point, rather than the number gained in the 28-day period.
• The screenshot records 34,875 visits, up 268.2% compared with the previous 28 days. Follows are shown as up 21.8% over that comparison period.
• Lifetime panels also appear in the screenshot. They are distinct from the 28-day growth counters and are not used as event-period results.

Saved reference: Facebook Audience screenshot · image(20261006-093535).png

Source: supplied Audience overview screenshot. This is the clearly labelled 28-day window; no follower count at the March start is available for a verified start-to-finish growth calculation.

Consolidated 20 August 2026

• Records Veldskoen Rally at Klerksdorp Dam, 24–27 September 2026. Pages 13–14 assign the website and online ticket sales to Maryke / Side Eye Marketing, shared gate oversight to Maryke and Charles, and media to Suné, Maryke and Charles.
• Pages 3–5 define ticket inclusions, waiver acceptance and distinct QJ/Hayabusa rules. Pages 10–12 define gate flow, operational services, sponsor responsibility and VibeKapture guest uploads.
• The August plan specified gate lanes, scanning devices and help-desk support. A final deployed device inventory has not been inspected.

Saved reference: Veldskoen_Rally_2026_Master_Control_Document_v2.0.docx

A controlled planning reference establishes intended responsibilities and processes. It does not certify all planned services were delivered. Later reported changes and unresolved timing differences are labelled separately.

Drive document dated 8 April 2026

• The Side Eye Marketing proposal covers QR-based access, unique draw entries, products and pricing, checkout, confirmation emails, payment integration, sales tracking and website sections.
• It is an early scope document. Proposed caps, automatic closures, audit readiness and launch timeframes are not presented as verified outcomes. Later master rules supersede earlier planning details.

This is the original scope proposal, with financial and account details omitted.

Drive document dated 15 June 2026

• The calendar increases planned frequency from one daily post in week one, to two in week two, and three in weeks three and four. It combines information, engagement and sales content.
• Topics include access tickets, camping and accommodation, vendor applications, sponsors, artists, the community and the motorcycle draws.
• Historical draft wording and early event details require later approval. Planned post volume is not counted as delivered content.

Published URLs, actual dates, approved copy and insight exports are required to measure execution.

Existing project assets retrieved for this review

• The gallery displays three saved assets: Veldskoen Rally: Live Thursday.png; Veldskoen Rally 2026 poster.png; Veldskoen Rally Live Draw.png.
• The assets contain AI-assisted imagery and existing rally/partner branding. They are presented as campaign artwork. No generated scene is treated as an event photograph.
• Presence in the archive supports creation of the asset. It does not verify final approval, publication date, live-event timing or campaign reach.

Original artwork remains available in the project archive. Web copies were compressed for this site.

Maryke’s messages · 20 and 24 September 2026

• 20 September: Maryke confirmed improved readability of the SA ID field and editable quantities with calculated totals in the Hayabusa operator screen.
• 24 September: she confirmed name/email/phone, SA ID, club, rider acceptance and the complete-gate-sale action on the access screen.
• She reported a completed Full Throttle gate sale, successful rider check-in, and issue of a wristband and steel badge.
• Maryke also confirmed the Hayabusa entry flow and reset between customers. Cross-flow cart behaviour was an operational issue identified during implementation.

These are Maryke’s contemporaneous implementation reports. No independent technical audit or full transaction-success rate is claimed.

Maryke’s messages · 27–28 September 2026

• Maryke’s 27 September debrief reported late entry capture, technical delays and the presence of an independent auditor.
• The final eligible list and signed auditor record were not inspected for this case study. Payment status and eligibility must be reconciled before publishing a verified control outcome.
• Earlier plans differed on cutoff times. One approved cutoff, a timestamped eligible-entry export and an exception log are practical improvements for the next rally.

This is a reported operational lesson. A signed draw record is required to verify the final outcome.

Maryke’s debrief · 27 September 2026

• Maryke reported early arrivals increased the operational load and the QJ draw took too long.
• Her main delivery lesson was that the gate should operate independently at the next rally, with clearer responsibility, operator readiness and cover.

User-reported operational lessons support the 2027 recommendations. Queue times, staffing performance and service-level measures were not recorded in the inspected evidence.

Current sheet inspected 6 October 2026

• Sheet1 contains 48 records after the header. Thirty-eight records are explicitly dated 25–29 September. The archive also includes a 24 September entry, unknown/unreadable dates and two undated reels.
• Records preserve links, author labels, dates, media types and caption snippets. Some posts are group-limited or login-limited. Shares and overlapping authors mean these are not 38 independent testimonials.
• The two reel rows contain engagement snapshots but do not record publication dates or a consistent measurement timestamp. They cannot be assigned confidently to the dated window.

Read-only archive review. This is a bounded record, not a full-platform analytics export or representative attendee survey.

Archive rows 33–34 · publication dates unrecorded

Jan Lottering · Original reel ↗

Johan Kleinhans · Original reel ↗

• Jan Lottering’s reel records 627 reactions, 44 shares and 17 comments in row 34.
• Johan Kleinhans’ reel records 274 reactions, 22 shares and 11 comments in row 33.
• Both are community/creator content. Authorship by Side Eye Marketing, paid-media attribution and a causal link to ticket sales are not established.

Counts are preserved as archived. Current platform totals may differ. Both original links can be inspected below.

Archive · 27–28 September 2026

• Hein Souls Coetzee, row 24, 27 September: described a good weekend with good people. The similar group share in row 15 is not counted as separate independent praise.
• Souls of Mayhem MC Pretoria, row 32, 27 September: thanked organisers, enjoyed the rally despite rain and said they would return next year.
• Naughty By Nature MC, row 49, 28 September: described a fantastic time and thanked the organisers. Adrie Morel, row 21, thanked the rally for a young biker’s first-rally experience.

Summarised from archived caption snippets. Some original Facebook pages may require sign-in.

Archive · 25–27 September 2026

• Row 7, 25 September: a shared caption praised Candy B and Monique West; its view is login-limited.
• Johan Kleinhans’ row 25, 27 September, praised Candy B. Row 26, 26 September, praised the band named Rebornes in the caption; the master document names ReBourn Band.
• Row 28, 25 September, welcomed Monique West and recorded 38 reactions. Row 30, 26 September, records a mass-ride video.
• The undated Johan Kleinhans reel, row 33, records 274 reactions, 22 shares and 11 comments.

These records support content themes. They do not establish complete artist reach or a ranked performance analysis.

Archive · 26–28 September 2026

• Loch Steelworks, row 31, 26 September, thanked the organisers and strongly praised the rally.
• Souls of Mayhem, row 32, 27 September, thanked the team. Charlotte De Klerk Fourie, row 23, 28 September, praised arrangements and organisation in a login-limited group post.
• Naughty By Nature MC, row 49, 28 September, also thanked organisers. These posts establish a recurring broad positive signal.

Specific gate speed, sanitation, security, medical performance and vendor sales are not demonstrated by these general comments.

Outstanding evidence

• Attach the final content publication log, approved creative versions and Facebook/TikTok live-session recordings.
• Add post-level insight exports with publication dates, paid/organic status and a common reporting period.
• Keep content created by Side Eye Marketing separate from independent community content when attributing results.

No delivered post count, full reach, return on ad spend or conversion rate is claimed.

Outstanding evidence

• The master plan includes waiver acceptance in purchase terms. Maryke reported rider acceptance on the gate screen.
• The final version of the waiver, stored timestamp/version trail and representative anonymised acceptance records have not been inspected.

The case study documents the reported workflow. It does not certify legal sufficiency or comprehensive acceptance-record storage.

Outstanding evidence

• Reconcile completed payments, cash/gate sales, refunds, failed/on-hold orders, complimentary tickets and unique attendees before publishing totals.
• Attach the final eligible draw list, exception log and signed auditor record.
• Tie campaign claims to source dates and traceable attribution before calling community engagement a marketing conversion.

Ticket exports exist, but a final reconciliation was not performed in this case-study build. Attendance and commercial totals remain unclaimed.